To mark the May 15 national holiday which Israel considers to be its Independence Day, the Israeli government launched #AskNetanyahu, a Twitter campaign offering a live Q&A with the country’s prime minister. The hashtag immediately took off, and for the two days preceding the 12 May event, an avalanche of tweets made it the most trending topic on Twitter in the country.
Many social media users offered scalding criticism and others sarcasm, deriding Netanyahu’s past comments and the #AskNetanyahu session. Drawing unfavorable comparisons to the half-baked #AskHamas campaign in March 2015 (see Palestine Unbound in JPS 44 ), some wanted to know what made the Israeli government think that the #AskNetanyahu campaign wouldn’t backfire as badly. Others asked Netanyahu about alleged war crimes and the Israeli occupation. Undaunted, or perhaps calculating that bad publicity is
better than no publicity, Netanyahu forged ahead with the campaign on 12 May.
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